Exercising is not the only thing people have to do to be healthy, food is also important. If you want to be fit and healthy it’s essential to eat the right things. Unfortunately this is not easy and technology doesn’t help to achieve that goal. Advertisements of various products make us want to buy them. Most of the time unhealthy food has the best adds. For example, coca-cola, Mc Donalds,… The advertisements are everywhere, on billboards, tv, websites,… Advertisers try to anticipate on different ways to reach people. Technology makes it easier to achieve this and to influence people and especially children. Children are an easy target for marketeers.
A popular way of advertising nowadays are advergames. These are online games on websites of companies that people (especially children) can play. The goal for these games is to introduce children to their products. In the game, the product is everywhere and the company logo and goods are unavoidable. According to a study of a team led by Jennifer Harris (director of Marketing Initiatives at the Rudd Center for Food Policy and Obesity at Yale University), 38% of the companies had created advergames and about 1.2 million youngsters visit the company website with advergames. Children spent 88% more time on websites with advergames than on other websites.